United in Diversity

By Isabelle Viens, Expert in Social Art for Behaviour Change
Update : May 2024

Today, May 21, is the World Day for Cultural Diversity for Dialogue and Development and, to mark the occasion, we would like to put the spotlight on culture and diversity as vehicles for change.

Let’s celebrate what makes us who we are: our diversity! Every country, every community, every family, every person evolves in their own unique context. The richness of art and culture plays a key role in their daily lives, relationships, and the initiatives they undertake – including projects linked to water, sanitation, and hygiene. We must continue to facilitate these spaces for dialogue, listening, and especially creativity. These spaces are what allow us to think and act together for change.

In India, Africa, Latin America, and in Indigenous communities in Canada , One Drop prioritizes close collaborations between partners, artist groups, and Leaders of Change, but especially among the women and men who are the bearers of their communities’ cultures — those who give culture meaning and who keep it alive. Paying tribute to cultural diversity is a way to ensure a dynamic and inspiring space for people, communities, and nations to acknowledge each other, to envision the future, and to grow stronger — together.

Culture is said to have the power to transform a society.

One Drop’s Social Art for Behaviour Change™ (SABC) approach maps out phases through which communities’ cultural and artistic references can come alive. It is a collaborative process that brings forward discussion, debate, and open dialogue, and allows community members — the women and men who bring culture to life — to identify with a project and take ownership of it. It is what ensures a project’s sustainability, and what makes for such positive transformation. This artistic process speaks to people’s emotions, and that is what brings about lasting change in behaviour — including behaviours like handwashing with soap and water.

Art. It's such a small word, but it has such an enormous scope.

Art, which is part and parcel of a people’s culture, can create a space for exchanges.
In this reflexive space, we turn to the vital role that emotions play in artistic processes, and for behaviour change. It's important to consider how and when individuals’ emotions transform and transcend to become collective emotion; that moment when the “me” turns into “us”. This invites us to question the relationship we have with our fellow human beings, and with the world around us. We must also consider the “social” aspect of art, which begins with who we are individually, and who we are together. And "together" is the key.

In the creative process of the SABC approach, participants are no longer simply beneficiaries of a project. They become co-creators of solutions and results. Using their own experiences of their local, natural, and social environments as a starting point, they suggest new action pathways to encourage targeted behaviours. By integrating creativity to the development of a person’s self agency, a new reality can emerge, one that puts current social situations into a new perspective through the means of artistic expression. Actions and habits are questioned. We see ourselves differently: who we are, our culture, our cultural diversity, our knowledge, and our emotions. The SABC activities associated with One Drop’s water, sanitation, and hygiene projects aim to give a voice to the essence of what makes up our participants’ culture, which brings about an environment of reason and empathy, and a peaceful and inviting space for dialogue.

Through One Drop’s various project collaborations, we have had the opportunity to witness very human and sincere moments: personal exchanges, moments when the people directly involved in our projects come together and share their lived experiences. Women participating in a puppet workshop in Mexico, for example, talking about their dreams as mothers and women. They gather together and use artistic creation to work towards positive behaviours around handwashing, offering solutions to problems that arise in their community. This process reveals the enormous potential for creativity that can be generated in a space where open dialogue and artistic expression are respected. Women who participate in our projects contribute to the social cohesion necessary for change and mobilize those around them. These women speak from the essence of who they are, from their customs and traditions, from what they are willing to give and what they are hoping to receive. They speak a cultural language that is alive and truly inspirational!

We are proud to have worked with more than 50 social art partners across 14 countries raising the curtain on a stage where a wide variety of cultural forms take the spotlight to promote tolerance and cooperation. Our participants take centre stage to offer a space for dialogue, one without borders or dominant language, with the sole intention of creating together. The artists, as co-creators, serve as catalysts for mobilizing ideas, solutions, and creative proposals that place women and men at the heart of it all – giving everyone the chance to become co-creators based on who they are and what they want to share.

On this World Day for Cultural Diversity, let’s take the time to highlight the importance of cultural and artistic diversity. Let’s celebrate this richness, this heartbeat of all peoples, so that the cultures of the world can feel and know that we are TOGETHER. Let’s take the time to reflect on all that we do to provide safe access to water, sanitation, and hygiene, and let’s put these initiatives at the heart of our approaches. Through them, let’s allow these thousands of colours – the colours of our cultural diversity – to shine bright!

Let's be united. United in diversity.